Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden’s observation that „it’s what you learn after you know it all that counts”. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes – the internet, mobile, and cloud computing – has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub „smart creatives”. The management maxims („Consensus requires dissension”, „Exile knaves but fight for divas”, „Think 10X, not 10%”) are illustrated with previously unreported anecdotes from Google’s corporate history.
Codul cartii: 9781444792492-
